Some gear gets the job done – and some elevates the whole experience. The kind that blends into nature, feels intuitive to use, and stands the test of time. Here, we highlight five well-crafted favourites that have quickly become loyal companions on our own camping weekends. Perfect for those just discovering the joy of the outdoors, and for anyone who already calls nature their second home.
Jeans, jeans and more jeans. This constant companion in the male wardrobe never goes out of style – and perhaps that’s exactly why we always return to it. Here are three tips on how you can wear them in a lighter wash.
Volvo, Ikea, meatballs and fika. That is more or less how many people outside Sweden know us Swedes. And yes – big brands, great food and cinnamon buns are nothing to complain about. But Sweden has so much more to offer and is becoming an increasingly popular travel destination.
With nearly two centuries at the forefront of fine watchmaking, Jaeger-LeCoultre is a name more often whispered than shouted. But to the connoisseur, it is precisely this understated exterior that reveals something more – a manufacturer that combines technical brilliance with an almost poetic sense of form.
Loafers are versatile and stylish shoes, which everyone should learn how to use. Below we will give you an introductory guide for how you make loafers to a natural part of your style.
Light, relaxed, and just as relevant for everyday wear as for holidays – the linen blazer is a key piece in the summer wardrobe. Here, we highlight five selected models in classic, earthy tones. From subtle beige to deep navy shades and discreet patterns – perfect options for those who want to dress both casually and stylishly in the heat.
Running is more than just a sport – it is a way of living. For On ambassador Victor Urquhart Smångs, a distinguished runner and coach, running is as much a personal journey as it is a career.
Jackets come in many different styles and materials, but how do you care for them properly? From field jackets to denim jackets – each one has its own unique design and material composition, making the right care especially important. Follow our guide to find out how to best look after your jackets.
Proper care is key to extending the lifespan of your trousers. With a few simple tips and maintenance routines, you can preserve their quality, appearance, and fit. Follow these simple steps and you will extend the life of your trousers.
In our Business & Beyond department, you can explore garments that stand the test of time, created for the office but with the versatility required to accompany you throughout the week.
Discover R.M. Williams' historic collection of Chelsea boots - classic boots that combine style, functionality and comfort. In this guide, we guide you through the choice of model, leather types, soles and aesthetic details to find the pair that meets your needs and personal style.
Book your flight tickets, pack your backpack and unfold the map – now it's time to set off on an adventure with the Rolex Explorer!
Christmas is approaching, and perhaps you're still searching for the perfect gift to give? Below, we’ve listed our selected favorites from the world of Ralph Lauren.
Jeans have evolved from work wear to a true style icon, focusing on timelessness and craftsmanship, with brands like APC, Orslow, and RRL leading the way with their durable, artisanal crafted jeans. Here, we present three carefully selected examples of selvedge jeans, designed to last for years to come.
We are introducing three new British brands, all focusing on autumn’s most essential material: knitted wool garments.
Bernard Gantmacher began building his legacy by tailoring shirts in New York City's Garment District, founding GANT in 1949. Seventy-five years later, the brand continues to perfect the American sportswear look they pioneered. To celebrate the anniversary, they are now releasing a limited edition collection.
.jpg)
We had the opportunity to talk to one of Sweden's most reputable watchmakers about the importance of regular watch service, the best tips regarding watch care and about a unique watch from the 1976 Summer Olympics.
Creedence Clearwater Revival, also known as CCR, was an influential rock band during the 1960s and 1970s. With their raw and blues-inspired songs, such as "Proud Mary" and "Bad Moon Rising," they conquered the music scene and created a timeless soundtrack for an entire generation.
For many, sunglasses are a beloved accessory that often follows around to many different places and can sometimes endure a little too much wear & tear. To make them last longer, they may need a little extra care.
When the sun's rays finally show up, out they come - the long-hibernated sunglasses. Sunglasses are not only protecting your eyes against the sun, but also an expression of style and confidence.
In this article, we'll discuss socks and shoes and how you can mix and match them. While there are no firm rules to follow, there are some details that can be considered that help to complete the perfect style.
Polo Ralph Lauren's Only Polo collection captures the sophisticated simplicity of timeless blue and white combinations with classic garments spanning generations.
We’re diving deep into the British brand Burberry - royal court suppliers with a selection ranging from both bags and outerwear.
In this guide, we go through different jeans models and which fit you should choose in your search for the perfect jeans.
"Mum jeans, dad jeans, and dad caps have been enduring trends in the fashion industry, drawing inspiration from earlier generations. Now, let's venture even deeper into the generational timeline – specifically, to the realm of grandfathers and the emerging grandpa style, poised to take centre stage as this year's trend forecast."
We have met Wladek and Alexander, the father and son founders of PAC Automobile Club, to discuss the craftsmanship behind both old and new cars, the dynamics of running a family business, and the passion of being enthusiasts with a willingness to share knowledge and experiences with like-minded individuals.
Christmas is here, it is the perfect time to celebrate in style. For this year's Christmas weekend, we look at everything from flannel suits, off-white trousers to luxurious vicuña wool. We have collected three suggestions on what to have in mind when it comes to clothing choices for the Christmas celebrations.
Dive into the world of the Rolex Submariner - learn about its fascinating history, and what to look for when choosing your own.
Along with blue jeans and the white t-shirt, the Oxford shirt can be considered one of the most important and useful garments in the male wardrobe. The Oxford fabric's durable and comfortable composition makes it a great shirt to wear in casual situations, but the shirt is also stylishly classic, perfect for formal occasions.
.jpg)
It is time to pack away the summer clothes and prepare for the autumn months. We have collected five essentials that are perfect for the autumn wardrobe.
In this videoguide we show you how to wash and care for your silk garments.
.jpg)
Can bathing shorts be worn as a pair of shorts? With the right model, colour and pattern, bathing shorts can become a versatile garment in all summer wardrobes.
.jpg)
Are you looking for a casual and timeless, relaxed and sporty, or Italian and stylish summer style? Gain inspiration from the following summer styles, inspired by three different locations.
Quiet luxury, stealth wealth and subdued sense of style – we inspire with a few selected brands in quality garments.
Together with Snow Peak, Care of Carl visited the Österlen Spring Trail in Sweden, outside Kivik in the open Österlen landscapes. Among meadows, beaches and wonderful views, the group was challenged to run and spend two nights in Snow Peak's tent with accompanying camping equipment.
Turn the clock back to the 1950s. The Second World War has just paved way for young American men to turn back to University studies after conscription. Few would have guessed that these men would help shape one of the most appreciated styles of the last century - preppy.
To truly add a silver lining to your hours at the office, you’ll need more than the standard office supplies. Think more in terms of your interaction with colleagues and the style with which you present yourself. With these tools, you will not only get through the day, but also excel.
Few moments are as precious as a legendary night out. We have three clubs that you wish you could have experienced back in the day, but that only live in the memory of those who last danced on their glittery dance floor.
Winter environments require functional and stylish garments. We have three winter looks for lovers of technical and luxurious garments. It has never before been so comfortable to be stylish.
A watch is one of the most appreciated gifts you can give, and is often seen as a forever present. Below you can find some advice on how to find the perfect watch to gift to everyone from a so-called watch connoisseur to a new beginner.
.jpg)
Along with autumn and winter comes the darkness, which makes it harder for most of us to get up in the morning. A good sleep is a prerequisite for the body to recover, being able to process impressions and stay healthy. Here are some very basic tips on how to improve the quality of your sleep.
It is a common misconception that suede is harder to maintain than other materials. In fact, both suede and nubuck are some of the easiest materials to look after. In very general terms, a pair of suede or nubuck shoes will only need to be treated around once a month with a suede protector spray. This can be complemented by a more thorough cleaning once a year or even less, depending on the model. Se our step-by-step-guide here.
It is very practical to be able to sew a new button on by yourself. We give you solid advice on how to succeed best in this text.
We aim to help our customers create long-term investments through The Classics of Tomorrow, premium and luxury garments that are as relevant today as tomorrow. We encourage all to take care of their garments, thus extending their lifetime. Sustainable choices are best made with an environmentally friendly mind-set. The way we consume, the products and companies we use in the process can leave a significant imprint. Today we see it as a given that suppliers of goods and services place sustainability issues high on their agendas.<br><br>
Contact us through WhatsApp by scanning the QR-code below.
Or by following this link.
Answers to the most frequently asked questions can be found here.
We aim to reply to your email within one working day.
We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
If you're interested in booking a session with our personal shopper, send an email to us at [email protected], specifying whether you prefer a digital or in-person meeting, and we will get back to you with more details and available time slots.
Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!
