The Beauty Of Grey

The first color that comes to mind when channeling your positive inner spirit is hardly grey. But if you’re a New Balance afficionado like us, you have a different relationship with the color. We’d argue that no color is more linked with any sneaker brand, than grey is to New Balance. For decades the American footwear specialist has been launching one iconic shoe after another, in various interpretations and color combinations, but when the dust settles, the grey remains.

The low-key style appeals to a global audience across gender, generations and social classes, as famously stated in their now iconic advertisement tagline: “Worn by supermodels in London and Dads in Ohio”. 

The look is sporty, yet discreet and elegant. Classic and timeless, but never boring. Throw in a grey pair of New Balance sneakers in almost any outfit and they’ll pair perfectly and add freshness to it. Don’t forget, the grey New Balance sneakers almost singlehandedly turned Steve Jobs into a style icon.

After more than 100 years of producing quality footwear, the product range and archive is so now vast that only few competitors can compare. Surely a huge part of the company’s current success can be attributed to the popularity of the many iconic shoes they created over the years, but don’t be mistaken. They proudly nurture the icons of the past but have a very progressive mindset and always an eye on the future.

Whether it be product or people, they genuinely insist on evolving and staying relevant in the world they exist. And while new technologies and future icons will continue to launch, as they have always done in the world of New Balance, the only constant you can rely completely on is your favorite color – grey.