Auralee

Japan’s AURALEE manufactures toned-down basics with an incredibly high and deliberate focus on the manufacturing of the fabrics. Colouring, material selection and manufacturing quality play just as important a role as cut, design and fit.

There is a small distinct group of Japanese consumers, who may be the most demanding and finicky in the world. Customers who only shop in small obscure independent stores, where you find brands like AURALEE.