Jil Sander

Jil Sander is a German fashion house founded in 1968 by the designer of the same name – Jil Sander. The brand flourished in the 80s and 90s, when Jil Sander focused on minimalism. Sander let the clothes speak for themselves through design, silhouettes and styles. Her watchword became "Less is more" and the brand has since been associated with an exclusive style that exudes modernity, elegance and timelessness. In 2017, couple Lucie and Luke Meier took over creative responsibility for Jil Sander. The design duo focus on innovative, exciting collections without compromising on the down-to-earth feeling. The brand is today based in Milan, Italy.