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In the Heart of Napoli – Finamore 100 Years
Today the company is run by the three brothers Simone, Paolo and Andrea, third generation of the Finamore family and the production has moved from the small laboratorio in the center of the city – originally created by their grandmother Carolina – to a larger factory, still in Naples, but one with the capacity required to serve their many customers globally. In a world that is evolving industrially and becoming increasingly digital, which is the place in this modern world of a company that still largely operates the way it did 100 years ago? To satisfy our curiosity and of course celebrate the impressive accomplishment of turning 100 years, we traveled to Naples to see for ourselves.

We had the pleasure of seeing every step of production and upon inspection we can confirm that everything is still expertly made by hand according to tradition. Only a few digital introductions can be seen such as the pattern cutting machine, which increases precision compared to chalk and scissor – go figure! But we are overwhelmed by the amount of time and manual work that goes into the creation of each individual shirt; collars and cuffs are ironed by hand and every crucial part of the shirt, including sleeves, yoke, collar and buttonholes, are handstitched or reinforced by hand, simply because you cannot get the same result using a sewing machine.

The effortless way the craftsmen- and ladies in the factory work every piece of fabric, every garment, is another stunning display of skills. It is simply fascinating to observe the teamwork aura and harmony they transmit which resembles that of a world-class soccer team playing an important final match. Perhaps it is the ever-present Maradona posters that lead our thoughts there, nevertheless witnessing the process is a truly humbling experience that makes you appreciate the garment even more.

You do not need to spend much time in Naples to understand that it is a truly special place on this earth, and as we leave the factory and continue our journey downtown, we cannot help reflect on the impact the city and surrounding territory has on the people living and working here. With such an important historical and cultural heritage running through your DNA, it could seem almost obvious that it still today shines through in every aspect of daily life. The people have strong character and great presence, they are warm and have a huge appreciation of life, they are intelligent and have survival instinct.

 Milano Slim Fit Classic Shirt Blue  Milano Slim Denim Shirt Light Indigo  Milano Slim Denim Shirt Dark Indigo
 Milano Slim Fit Classic Shirt Light Blue  Cotton/Cashmere Jersey Polo Beige  Gaeta Oxford Button Down Shirt Light Blue
 Milano Slim Fit Classic Shirt Blue  Milano Slim Denim Shirt Light Indigo  Milano Slim Denim Shirt Dark Indigo  Milano Slim Fit Classic Shirt Light Blue  Cotton/Cashmere Jersey Polo Beige  Gaeta Oxford Button Down Shirt Light Blue

Being at the center of the Mediterranean Sea  for more than 2000 years in fact probably does create character. Having to deal with Roman emperors, Arab raiders or French emperors probably teaches you a thing or two, but so does being a point of cultural and artistical influence and progress, being a place where royals and artist presided and gathered because of the concentration of beauty in one place thanks to the magnificent landscape, gulf and islands off the coast.

”No matter the conditions, it simply would not be possible to make the same shirt outside Naples”

You have to be here – feel the atmosphere, breathe the air, listen to the beating heart of the city and see its beauty with your own two eyes – to really understand the unique place that is Napoli. There is something inexplicable about this place, its people and the things that come out of here. Something which today, when everything is accessible at any time, and you think you can experience a place through the lenses of social media, seems extremely valuable. In the case of Finamore, it runs through their veins, and so is the case for every other Neapolitan including the skilled people working in their factory. In fact, as Simone put it during our walkthrough: ”No matter the conditions, it simply would not be possible to make the same shirt outside Naples.” Judging by the result alone we are likely to agree.
A Pair of Jeans – Three Classic Looks

Jeans With a Knitted Polo Shirt

Navy and light blue jeans are a hard-to-beat combination. Here they’re paired with a knitted polo shirt that elevates the overall look, giving an elegant yet relaxed impression. Choose black or brown loafers if you want to lean towards a more dressed-up style. Or why not a pair of trainers for a sportier feel?

Tip: When the temperature drops, add a waistcoat in the same tone as the shirt for a sleek layered look.

 Standard Jeans Natural Vintage  Merino Wool Long Sleeve Polo Navy
 Stenhammar II Loafer Black Calf  Liner Evo Waistcoat Blue
 Standard Jeans Natural Vintage  Merino Wool Long Sleeve Polo Navy  Stenhammar II Loafer Black Calf  Liner Evo Waistcoat Blue

Jeans With a White Oxford Shirt and Black Loafers

The white Oxford shirt is another garment that deserves its rightful place in the core wardrobe. Here it’s styled in a combination that flirts with the classic preppy style. An apparently simple pairing, but one that in its simplicity makes it perfect for days when you want to feel just dressed enough.  

Tip: For an even more preppy-inspired look, add a blazer in navy or brown together with a tie.

 Custom Fit Oxford Shirt White  Standard Jeans Natural Vintage  Stenhammar II Loafer Black Calf
 K Jacket Wool Hopsack Blazer Navy  Grained Leather Belt 2,5 cm Black  Wool/Cashmere Ribbed Socks White
 Custom Fit Oxford Shirt White  Standard Jeans Natural Vintage  Stenhammar II Loafer Black Calf  K Jacket Wool Hopsack Blazer Navy  Grained Leather Belt 2,5 cm Black  Wool/Cashmere Ribbed Socks White

Jeans, Army Green and Brown Details

The Harrington jacket has been worn by everyone from film stars to style icons, and it works just as well today. Here in army green, which, together with brown shoes and a belt, gives the outfit a soft, harmonious feel with retro vibes.

Tip: Go for well-chosen accessories such as a simple watch, sunglasses or a bag to add a personal touch.

 G9 Original Harrington Jacket Army  Standard Jeans Natural Vintage
 Stenhammar II Loafer Dark Brown Suede  Stretch Cotton Tee White
 G9 Original Harrington Jacket Army  Standard Jeans Natural Vintage  Stenhammar II Loafer Dark Brown Suede  Stretch Cotton Tee White
Light blue jeans are among the most versatile garments you can have in your core wardrobe – equally right with trainers as with loafers, polos or shirts. The most important thing is to find a pair that suits both your body and your style. Let the jeans be the foundation of your outfits – and build on them with classic pieces you feel good in. Three looks – one favourite. Which will be yours?
4 Tips for Wearing a Belt with Style – More Than Just Function

A belt plays a significant role in the well-dressed man’s wardrobe – not just for fit, but also as a subtle style marker. It’s easy to view it as something you "need" purely for practical reasons. But the right belt can actually frame the silhouette, create balance in an outfit, or even play a discreet but crucial role in your personal style.

Here are four perspectives to bear in mind when using the belt as a conscious part of your style – from function to form.

Tie Your Outfit Together with Colour and Material

 

Matching your belt to your shoes is a rule of thumb that often works well – brown shoes with a brown belt in a similar shade, black with black, and so on. It’s a reliable guideline to fall back on.

But it’s not just about colour. The material is just as important. If you’re wearing leather shoes, a smooth leather belt looks best and also gives a more dressed-up impression. Wearing suede shoes? Then a suede belt works nicely too – it creates a cohesive look that feels considered without being overly obvious.

Add a Personal Touch

A belt is also the perfect opportunity to express your style identity. Do you like Western-inspired buckles, braided textures, or subtle colour details? There are plenty of options that can give your outfit character without stealing the show. The secret lies in balance – dare to choose something that stands out, but make sure the rest of your outfit remains harmonious. A colourful belt works brilliantly, as long as you echo the tone elsewhere for example in your shoes.

Contrast or Frame

It’s easy to play it safe – black belt with black garments, brown belt with blue or green. And that’s a stylish approach. But sometimes it’s interesting to go against the expected combinations. Try, for instance, a black belt with a blue outfit – it creates sharper contrast and a more defined silhouette.

For tone-on-tone outfits, the belt can be a way to add structure. Think white jeans with a white shirt – add a brown or black belt and you suddenly have a defined waistline and a look with more visual contrast. If you’re wearing brown garments, it might be wise to let the belt stand out – choose a lighter shade, a braided material, or even black to avoid the belt "disappearing" into the outfit.

 Roca Hand Stitched Classic Leather Belt 3,5cm Blue/Grey/White  Woven Suede Belt 3 cm Dark Brown  Grained Leather Belt 2,5 cm Black
 Skinny Hand Stitched Leather Belt 2,5cm Black  Leather Suit Belt 3 cm Black
 Roca Hand Stitched Classic Leather Belt 3,5cm Blue/Grey/White  Woven Suede Belt 3 cm Dark Brown  Grained Leather Belt 2,5 cm Black  Skinny Hand Stitched Leather Belt 2,5cm Black  Leather Suit Belt 3 cm Black

Functional – but Never Without Style

Strictly speaking, you could say a belt is just a belt – it exists for functional reasons when your trousers don’t quite stay up. The old rule says that if your trousers can’t stay up without a belt, they’re too big and you need to have them taken in or go down a size. But sometimes trousers fit almost perfectly and just need a slight adjustment. In that case, the belt serves a purpose and becomes a way to make the garment fit even better.

Wearing a belt is also a clever trick for making garments with a slightly looser silhouette work – such as trousers bought vintage, second-hand, or a pair you like that simply weren’t tailored for you. With the right belt, you can still wear them and look well-dressed.

Lookbook: Wardrobe Classics for Pre-Fall

At the heart of the lookbook are classics such as jeans, Oxford shirts, T-shirts, lightweight knitwear, and shoes like loafers and sneakers. Timeless wardrobe staples that, with a few thoughtful details and new combinations, can take on a personal twist—either by adding versatile new pieces or by finding new ways to wear what you already own. Small changes that make a big difference as the temperature starts to shift. Try, for example, wearing your blue Oxford shirt with jeans and white sneakers for a more relaxed look, instead of the classic loafers you might have worn earlier this year.

Be inspired by the lookbook below.

Oxford shirt and dark jeans

 Oxford Button Down Shirt Light Blue  Standard Jeans Simple Rinse Blue  Oaxen Monochrome II Sneaker Dark Brown Suede
 Oxford Button Down Shirt Light Blue  Standard Jeans Simple Rinse Blue  Oaxen Monochrome II Sneaker Dark Brown Suede

Bright colours and white jeans



 Cashmere Crewneck Beige  Stretch Cotton Tee White  Stanford Heritage Straight Fit Jeans Matheo White
 M/S Canvas Shopper Army/Dark Brown  Roca Hand Stitched Classic Leather Belt 3,5cm Blue/Grey/White
 Cashmere Crewneck Beige  Stretch Cotton Tee White  Stanford Heritage Straight Fit Jeans Matheo White  M/S Canvas Shopper Army/Dark Brown  Roca Hand Stitched Classic Leather Belt 3,5cm Blue/Grey/White

V-neck pullover and light blue jeans

 Rob Lambswool V-Neck Caspian  Stretch Cotton Tee White
 Standard Jeans Natural Vintage  Grained Leather Belt 2,5 cm Black
 Rob Lambswool V-Neck Caspian  Stretch Cotton Tee White  Standard Jeans Natural Vintage  Grained Leather Belt 2,5 cm Black

Blue tonal look

 Merino Wool Long Sleeve Polo Navy  Standard Jeans Simple Rinse Blue
 Cushion Blue Hawk Eye Ring Silver  Stenhammar II Loafer Black Calf
 Merino Wool Long Sleeve Polo Navy  Standard Jeans Simple Rinse Blue  Cushion Blue Hawk Eye Ring Silver  Stenhammar II Loafer Black Calf

Lightweight jacket and formal trousers

 BI-Swing Windbreaker RL Black  Paw Technical Trousers Black  Grained Leather Belt 2,5 cm Black
 Soft Lycra Tee Black  Wool/Nylon Ribbed Short Socks Brown  Stenhammar II Loafer Black Calf
 BI-Swing Windbreaker RL Black  Paw Technical Trousers Black  Grained Leather Belt 2,5 cm Black  Soft Lycra Tee Black  Wool/Nylon Ribbed Short Socks Brown  Stenhammar II Loafer Black Calf

Down vest and polo shirt

 Liner Evo Waistcoat Blue  Standard Jeans Natural Vintage
 Merino Wool Long Sleeve Polo Navy  Stenhammar II Loafer Black Calf
 Liner Evo Waistcoat Blue  Standard Jeans Natural Vintage  Merino Wool Long Sleeve Polo Navy  Stenhammar II Loafer Black Calf
History's Best-Dressed Football Players
Throughout the sport’s history, many have dazzled the world with their skills on the pitch. Fewer have managed to draw the same attention away from it – and only a rare few have succeeded in doing both. It’s from this final group that we’ve chosen our players.

Andrea Pirlo




No list of stylish footballers would be complete without Andrea Pirlo. Now a manager, he’s widely regarded as one of the greatest midfielders of all time, known for his exceptional vision, passing ability and composure on the ball. Off the pitch, Pirlo has long been a standard-bearer for Italian style, looking equally at ease in a finely tailored suit as he does in a knitted jumper and jeans. His approach to fashion is all about combining simple, well-fitted garments to create a striking overall look. In the photo, we see a perfect example of this: what might seem like a basic outfit at first glance is elevated by a perfectly knotted tie and a slipover with near-tailored precision.

 Cashmere Sleeveless Cardigan Navy  Milano Slim Fit Classic Shirt White  Jubilee Steel Quartz 40mm Gold Bezel White/Steel
 Silk Grenadine 8 cm Tie Napoli Blue  Slim Fit Super 100s Wool Trousers Navy
 Cashmere Sleeveless Cardigan Navy  Milano Slim Fit Classic Shirt White  Jubilee Steel Quartz 40mm Gold Bezel White/Steel  Silk Grenadine 8 cm Tie Napoli Blue  Slim Fit Super 100s Wool Trousers Navy


George Best




As famous for his antics off the pitch as for his brilliance on it, George Best earned the nickname “the fifth Beatle” and was one of English football’s first true superstars, constantly attracting attention wherever he went. His sense of style drew heavily from the music scene and the mod fashion sweeping across England during the 1960s. With a mix of suede jackets, polo necks, jeans and boots, he crafted a look that was relaxed yet fashion-forward – much of which wouldn’t look out of place today.

 Markuedo Suede Jacket Medium Brown  Marlin 1960s Silver Sunray  Cashmere Rollneck Sweater Brown
 Standard Jeans Black Stone  Leeor Suede Jacket Light Brown  Chelsea 5 Dk Brown Wax Calf
 Markuedo Suede Jacket Medium Brown  Marlin 1960s Silver Sunray  Cashmere Rollneck Sweater Brown  Standard Jeans Black Stone  Leeor Suede Jacket Light Brown  Chelsea 5 Dk Brown Wax Calf


Franz Beckenbauer




Equally sharp in a suit or an Adidas tracksuit, Franz Beckenbauer is a footballing legend – one of only three people to win the World Cup as both a player and a manager. On the pitch, his commanding presence earned him the nickname Der Kaiser, or The Emperor, for his leadership and dominant style of play. When it comes to fashion, he famously helped Adidas launch its now-iconic tracksuits, with one model even named after him: the Beckenbauer. Away from the training ground, he dressed with ease and confidence, blending laid-back 1970s touches with razor-sharp tailoring.

 Faron Striped Super 130s Wool Blazer Beige  Dandy Striped Super 130s Wool Trouser Beige  Firebird Full Zip Black/White
 Firebird Track Pants Black/White  Hanry Wool Pinstriped Suit Dark Brown  Stenhammar II Loafer Black Calf
 Faron Striped Super 130s Wool Blazer Beige  Dandy Striped Super 130s Wool Trouser Beige  Firebird Full Zip Black/White  Firebird Track Pants Black/White  Hanry Wool Pinstriped Suit Dark Brown  Stenhammar II Loafer Black Calf

5 Reasons to Invest in a Cashmere Jumper – A Timeless Classic

At Care of Carl, we're guided by a clear vision: to highlight clothing that reflects craftsmanship, quality, and timeless style. These are garments not only to be worn but appreciated, cared for, and cherished throughout life. We call them Classics of Tomorrow – pieces that stand the test of time, in both form and fabric.

It's understandable to hesitate when spending a significant sum on something as everyday as a basic jumper. But your wardrobe staples are the items you wear most – and the ones that define your style. That’s precisely where the investment makes a difference: in quality, feel, and versatility.

When it comes to cashmere, it's the quality we particularly want to highlight – the main reason why it’s worth the investment. The difference is clear, not only when compared to cheaper synthetics like acrylic and polyester, but also in relation to other natural materials such as merino wool.

So, what makes the cashmere jumper so special? And why does it deserve a permanent place in a considered wardrobe?

1. Exceptional Softness

Cashmere is renowned for its exceptional softness – a result of the fibre’s fineness, length, and origin. The wool comes from the soft undercoat of cashmere goats, which is carefully combed by hand during their natural moulting period in spring. This ensures only the finest fibres are collected – without the coarse outer hairs.

Cashmere fibres are finer than sheep’s wool and merino, longer in structure and virtually scale-free – meaning they don’t itch or irritate the skin. The long fibres also offer strength, allowing them to be spun into yarns that combine durability with a uniquely soft touch.

2. Warmer Than Other Wools

At first glance, cashmere might not appear particularly warm due to its fine and lightweight feel – but quite the opposite is true. Cashmere goats live in extremely cold climates and have very little body fat, so they develop a dense, insulating undercoat for protection.

As a result, cashmere offers excellent warmth-to-weight performance and often insulates better than regular wool. This means a lightweight cashmere jumper can keep you just as warm – or warmer – than a chunky wool knit, but with a far more comfortable feel.

3. Retains Shape and Appearance

Synthetics are now common in knitwear, primarily due to their low cost. Modern manufacturing aims to mimic the qualities of wool, but the result is often a compromise. Synthetic garments tend to stretch out, lose their structure, and pill more easily.

Cashmere garments, on the other hand, retain their shape, softness, and lustre for much longer – even when compared to regular wool. The finer, longer fibres of cashmere are spun more tightly and evenly, creating a yarn that is both stable and elastic. This helps the garment keep its shape and appearance over time.

4. Far Less Prone to Pilling

All woollen knitwear can pill, including cashmere. But the difference lies in how the garment handles it over time. Thanks to cashmere’s long, fine, and even fibres, any pilling is typically less pronounced and easier to remove than on synthetic or coarse wool garments. Pilling on cashmere is also much easier to manage with a wool comb or fabric shaver – without damaging the garment.

5. Naturally Exclusive

Cashmere is a luxury material, not only because of its feel but due to its rarity and limited availability. It takes the fleece of several goats to produce just one jumper, and since the fibres can only be collected during a short seasonal window, supply is naturally restricted.

Unlike many other materials, cashmere cannot be mass-produced on the same scale. High-quality cashmere is usually made in small batches, requiring expert craftsmanship at every stage. This is also one reason why cashmere tends to retain its value – and is often highly sought-after in second-hand markets.

Investing in a cashmere jumper is a long-term decision – not just for its premium qualities, but also because it holds its value over time, both in your wardrobe and from a sustainability point of view. It’s a piece that can be worn multiple times a week, all year round, and suits a wide variety of settings.

At Care of Carl, we’re proud to showcase garments that endure – both in style and substance. By choosing something thoughtfully made and caring for it properly, you can dramatically extend its lifespan. And when it’s time to pass it on, it can find new life in someone else’s wardrobe through our Pre-Owned section.

The cashmere jumper is well worth the investment – not just a choice for today, but one that remains relevant over time. A garment that endures in style, function, and value.

 Cashmere Shirt Cardigan Navy  Wool/Cashmere Rib Cardigan Navy  2 Ply Cashmere Half Zip Light Grey
 2 Ply Cashmere Half Zip Navy  2 Ply Cashmere Long Sleeve Polo Grey Melange  2 Ply Cashmere Pullover Amaranto
 Cashmere Shirt Cardigan Navy  Wool/Cashmere Rib Cardigan Navy  2 Ply Cashmere Half Zip Light Grey  2 Ply Cashmere Half Zip Navy  2 Ply Cashmere Long Sleeve Polo Grey Melange  2 Ply Cashmere Pullover Amaranto
Stylish Sandals for the Beach and the Party
Here are three spot-on options that combine comfort and style – ideal for both sunny days and late evenings.

Espadrilles from Castañer

With their natural jute sole and light canvas upper, espadrilles from Castañer are a timeless classic. Equally suited to the beach or a terrace café in the plaza, they offer a relaxed and comfortable fit that often becomes a holiday favourite.

Leather Sandals from Myrqvist

If you prefer open footwear but still want to maintain an elegant silhouette, black leather sandals are an obvious choice. The cross-strap design lends a sophisticated look while allowing your feet to breathe, a perfect balance between casual and smart.

Slip-ons

When the evening calls for something a touch more refined, but you still want to keep that summer feel, black slip-ons are a great alternative. Sturdy yet sleek, they pair just as well with a linen shirt and chinos as they do with relaxed shorts. Perfect for beachside dinners in southern Europe or garden parties in the archipelago.
The Stylist’s Pick: Three Tailored Shorts

Classic Navy Linen Shorts with Front Pleats

In this look, we’ve chosen a pair of shorts made from a luxurious linen blend with front pleats in classic navy – a colour that always signals style and timelessness. The braided leather belt and crisp pleats add a sophisticated touch, making the outfit just as fitting for the city as for the coast. Style with a polo shirt and a sleek watch for a casually elegant look.

 Original Polo Piké Navy Blue  Woven Leather 3,5 cm Belt Dark Brown  Docksides Suede Boat Shoe Dark Brown
 Kevin Cotton Knitted Sweater Navy Blue  0RB3025 Aviator Large Metal Sunglasses Arista/Grey Green
 Original Polo Piké Navy Blue  Woven Leather 3,5 cm Belt Dark Brown  Docksides Suede Boat Shoe Dark Brown  Kevin Cotton Knitted Sweater Navy Blue  0RB3025 Aviator Large Metal Sunglasses Arista/Grey Green

Light Cotton Shorts with a Relaxed Fit Styled in Earth Tones

Here we present two versions of light, cream-coloured shorts. The first is styled with a light blue linen shirt and a scarf around the neck – perfect for warm summer days with a hint of the Mediterranean. The second is paired with a thin beige sweater, creating a minimalist yet exclusive vibe. The relaxed fit combined with front pleats creates a comfortable, contemporary balance. Ideal for a seaside lunch or a summer evening on the Riviera.

 Pleated Cotton Shorts Light Beige  Docksides Suede Boat Shoe Dark Brown  Vintage Ivy Oxford Button Down Shirt Light Blue
 Cashmere Crew Neck Sweater Beige  Oyster Perpetual Date
 Pleated Cotton Shorts Light Beige  Docksides Suede Boat Shoe Dark Brown  Vintage Ivy Oxford Button Down Shirt Light Blue  Cashmere Crew Neck Sweater Beige  Oyster Perpetual Date

Black Linen Shorts and Minimalist Styling

A pair of black, slightly longer tailored shorts is paired with a ribbed tank top and a sand-coloured overshirt in a luxurious material blend from Apesi. Here, Danish design meets Italian minimalism. Despite the darker tones, the outfit maintains an airy feel thanks to the materials, making it suitable for late summer evenings as well as more casual occasions.

 Ribbed Mercerized Cotton Tank Top White  Dan Polaris Loafer Black  Grained Leather Belt 2,5 cm Black
 Ribbed Mercerized Cotton Tank Top White  Dan Polaris Loafer Black  Grained Leather Belt 2,5 cm Black

Tailored shorts are a perfect way to elevate your summer style – without compromising on comfort. Choose quality fabrics, pay attention to the details, and let shorts become a key piece in your seasonal wardrobe.

The Summer Favourite: The Polo Shirt

The history of the polo shirt begins on the tennis courts of the 1920s. French tennis star René Lacoste found the traditional tennis attire of the timelong-sleeved shirts and ties paired with full-length trousersimpractical for the game. So, he took it upon himself to design a new garment that better suited the sport’s demands while maintaining a sense of style.

The result was a short-sleeved cotton shirt made from piqué knita breathable, durable fabric that was quickly embraced. With its soft collar, buttoned placket and extended back hem (to keep it tucked in during movement), a design was born that married athletic functionality with unexpected elegance. When Lacoste later adorned the garment with his now-famous crocodile logoan homage to his nicknamethe polo shirt not only had its practical form, but its iconic status as well.

While it's easy to credit René Lacoste entirely with the creation of the polo shirt, the story has more layers. As early as the 19th century, British officers had reported seeing Indian polo players wearing knitted cotton shirts with button-down collarsgarments that could be seen as precursors. However, it wasn’t until Lacoste’s innovation that the shirt took on the form and function we recognise todayand crucially, its widespread appeal.

It was in the 1930s that the shirt began to be produced on a larger scale, coinciding with when René established his brand Lacoste. The polo shirt quickly spread; other sports also benefited from this stylish piece more suited to physical activity. It wasn’t long before the polo shirt made the leap from tennis courts to golf courses and leisure clubs, becoming a symbol of relaxed sophistication.

From Sport to Style

The polo shirt has undergone a transformation from sportswear to fashion icon. In the 1950s, British tennis star Fred Perry launched his own version, and across the Atlantic in 1972, Ralph Lauren introduced his interpretation as part of his Polo brand. With an embroidered polo player on the chest and a range of colours, the shirt became a symbol of preppy style and a staple in the American wardrobe.

Style Icons and Cultural Figures

The polo shirt has been worn by countless style icons over the years, which contributed to its elevated status. President John F. Kennedy frequently sported polos during summers in Hyannis Port – a look that came to define the relaxed elegance of the American East Coast. Steve McQueen made the shirt part of his trademark look: simple, self-assured and subtly rebellious. More recently, figures like David Beckham and Daniel Craig (or James Bond, if you prefer) have shown how the polo shirt can be worn both casually and with sophistication – from sun-drenched holidays to more refined occasions.

A Versatile Wardrobe Classic

The polo shirt works best when worn simply. Pair it with light chinos and loafers for a classic summer look, or with jeans and trainers for a more stripped-back everyday style. On warmer days, it’s ideal with linen shorts and moccasins, while in the evening it can easily be dressed up with an unstructured linen blazer. The key lies in contrast and fabric choices: for a relaxed look, the classic piqué mesh works perfectly, as does the contemporary summer favourite, terry cloth. Equally, it’s easy to dress up, opt for versions in merino wool or silk blends.

Colour choice also plays a part. Navy, white and forest green are timeless shades that speak for themselves and suit any occasion. That said, don’t shy away from expressing your personality and style with bolder hues: a yellow, red or purple polo could be just what’s needed to add vibrancy to an otherwise neutral palette.

Thanks to its rich history and ability to adapt to changing fashion trends, the polo shirt remains an indispensable part of the modern man’s wardrobe. Whether you’re at a summer party, on the golf course or enjoying a relaxed dinner, the polo shirt offers the perfect balance of comfort and style.

Sunglasses - An Investment Worth Making

As soon as the sun comes out, the sunglasses follow. Often seen as a seasonal accessory, sunglasses are in fact much more – they elevate your style, protect your eyes, and, when you choose the right pair, become a lasting investment. Here’s why a pair of well-made sunglasses deserve both your attention and your money.

Protects Your Eye Health

Perhaps the most obvious, yet often overlooked reason: eye protection. Cheaper alternatives may lack proper UV protection, which can cause long-term damage to your eyes. A pair of sunglasses from a trusted manufacturer offers 100% UVA and UVB protection – making them an investment in your health.

Timeless Design That Enhances Your Style

Sunglasses from reputable brands are typically designed with longevity in mind. Instead of following fast trends, they focus on silhouettes and details that endure year after year. The right pair doesn’t just complement your style, it enhances it.

All-Day Comfort – Sunglasses That Stay in Place


A truly good pair of sunglasses stays put – all day long. Thoughtful material choices and balanced design ensure they neither slide down your nose nor press uncomfortably behind your ears. Lightweight, ergonomically designed frames make a real difference, especially when worn for extended periods. Comfort becomes an effortless part of the experience.
 

Durable Materials and Craftsmanship for a Longer Lifespan

A well-crafted frame in acetate, titanium, or metal retains its shape better and withstands more wear. The lenses are less prone to scratching, and the frames don’t deform after a few weeks in a jacket pocket. With proper storage and a little care, they’ll last for years – unlike cheaper options that often need replacing after just one season.

 

A Smart Financial Choice in the Long Run

Investing in quality often means buying fewer, but better, products. This saves both money and the environment over time. Sunglasses are a prime example – choose a pair you truly like and that lasts, instead of buying new ones every spring. When you’ve paid a bit more for a pair you care about, you’re more likely to look after them, making them less likely to be lost or forgotten.

 

A Confident Statement Without Saying a Word

Sunglasses say something about you – whether you realise it or not. They frame your face and influence the impression you make. Wearing a pair that both suits you and is of high quality is a way to express confidence and good taste.

 0BC2005ST Sunglasses Argento  Mr.Brunello Sunglasses Havana  Jarama Sunglasses Beige
 Jared Sunglasses Brown  0BC2004ST Sunglasses Silver  Mr.Brunello Sunglasses Nero
 0BC2005ST Sunglasses Argento  Mr.Brunello Sunglasses Havana  Jarama Sunglasses Beige  Jared Sunglasses Brown  0BC2004ST Sunglasses Silver  Mr.Brunello Sunglasses Nero

Investing in a quality pair of sunglasses is not just about style – it’s equally about function, durability, and longevity. It’s an accessory that protects, elevates, and lasts. And perhaps most importantly: a truly great pair will feel just as right today as it will in ten years.

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Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!

 
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Triin P

2025-08-09

Buyer

2025-07-31

Great service, thank you for starting to deliver to Canada!

Mark M

2025-08-08

Buyer

2025-07-30

Szybka dostawa. Wszystko w porządku

Dominik S

2025-08-07

Buyer

2025-07-29

Great service and really fast delivery. Will definitely be back

Simon O

2025-08-06

Buyer

2025-07-28

Fast delivery.. perfect item… very pleased would use again

Derek A

2025-08-06

Buyer

2025-07-28

Thanks quick and excellent service. Goods are very nice

Andrejs R

2025-08-03

Buyer

2025-07-25

Quick Delivery and a price that was reasonable.

Kurt E

2025-08-01

Buyer

2025-07-23

Exceptional service and quality. Highly recommend.

Patrick W

2025-07-30

Buyer

2025-07-21

Excellent service

Shay B

2025-07-30

Buyer

2025-07-21

Yea the start to a healthy future with footwear for me.

Ali L

2025-07-27

Buyer

2025-07-18

Fast delivery, well packaged and exactly what I wanted.

Yvonne M

2025-07-27

Buyer

2025-07-17

Good service.

Stephen S

2025-07-24

Buyer

2025-07-15

Super

Ognyan P

2025-07-19

Buyer

2025-07-10

Perfect

Indre G

2025-07-19

Buyer

2025-05-04

Quick delivery

Nick C

2025-07-19

Buyer

2025-07-09

Great selection, fast and reliable shipping. Would absolutely recommend, as always.

João N

2025-07-16

Buyer

2025-07-07

Great Communication

Billy R

2025-07-16

Buyer

2025-07-07

Amazing experience!

LUDEK F

2025-07-09

Buyer

2025-06-30

Reduced price and prompt delivery.

Gabriel H

2025-07-09

Buyer

2025-06-30

Fast delivery, beautiful packaging. What a pity that shoes are too small and i need to return.

Iveta P

2025-07-02

Buyer

2025-06-23

Super nice great communication fast delivery

Ioannis K

2025-07-02

Buyer

2025-06-23

Brilliant personalised experience. Thank you, Sophia!

Martynas P

2025-07-02

Buyer

2025-06-23

Arrived swiftly and was nicely packaged. Most important is that I absolutely love my new linen trousers.

Gary D

2025-07-02

Buyer

2025-06-23

An amazingly convenient search for the right item in the right color, the color is perfectly conveyed, a good description of the parameters in the size grid, perfectly selected brands, and fast delivery. Maximum rating, thank you.

Valeriia S

2025-06-27

Buyer

2025-06-18

.

Stefanos B

2025-06-26

Buyer

2025-06-16

Everything perfect!!

Tomaz Z

2025-06-18

Buyer

2025-06-09

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