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Campaign
Flower Mountain
Flower Mountain was founded with the vision of uniting nature's serenity with the modern human's need for functionality, technical comfort, and style. The brand's story began on Japan's highest mountain, Fuji, where friends Keisuke Ota from Tokyo and Yang Chao from Beijing found inspiration in the beauty of nature during a joint mountaineering expedition.
Their walk through the mist led them to a field of dandelions stretching across the mountainside – an ordinary yet powerful moment that came to symbolise Flower Mountain's spirit. This became a clear direction for the brand, where each step brings us closer to nature, whether on a hiking trail or in an urban environment.
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