Fjällräven

Fjällräven was founded in 1960 in Örnsköldsvik by Åke Nordin with the ambition of making it easier for people to enjoy nature through functional and durable outdoor equipment. The journey began with the development of backpacks with improved carrying comfort, an idea that laid the foundation for one of Sweden’s most appreciated outdoor brands.

Since then, Fjällräven has developed products where timeless Scandinavian design, practical details, and durable materials are at the core. With nature as its source of inspiration, the brand creates clothing and equipment that combine functionality, sustainability, and thoughtful design, developed for an active outdoor life and built to last.

Responsibility has been a natural part of Fjällräven’s philosophy since the beginning. By developing products with a long lifespan and showing care for nature, animals, and people, the brand aims to inspire more people to explore the outdoors and make nature more accessible.