Free Delivery From £300 Free returns No customs fees

Carl Magazine

Purchasing a watch online - Things to consider

When you purchase a watch, regardless of whether it is the first or the tenth in your collection, you often place some thought into the purchase. Why do you want to invest in a watch? On what occasions will you wear it? What does your budget look like?
Photo: Care of carl Text: Rasmus Motten
Purchasing a watch online - Things to consider
You can find our watch department, containing a curated selection of quality watches. You will also find pre-owned and vintage watches here. To help you with your purchase and thoughts, we explain some things that may be good to think about.

Area of use

For many, a watch is more than something used to keep track of time. It can be a tool, a symbol or simply a hobby. For the vast majority, a watch is as an investment as well as a friend on your wrist for years to come. Therefore, it can be good to think about what your everyday life looks like and what demands you place on your watch. For example, if you sit in an office all day, the needs are rather different than if you work as a police officer or a pilot. Both in terms of the watches complications (extra functions in watch language) and requirements for the durability of the watch.

Watches are divided into two sections: sports and dress watches. However, there is no real standard, as something you see as a sports watch may be someone else's dress watch.

Sports watch - the collective name for watches designed for active use. Often waterproof, durable and equipped with some complications. Among sports watches, diving watches are usually mentioned, the name for watches that withstand water and high water pressure. These generally have a water resistance of 20 ATM (200m) or more and are characterised by their rotatable bezel. Sports watches are also often named "tool watches", as they are designed to be the ultimate tool for specific target groups.

Sportig klocka

Dress watch – an adjective for "finer" watches that may not have as many complications and are not designed for as much wear and tear. They are often more sensitive and lack waterproofing.

Kostymur

As mentioned, different watches are suitable for different occasions and if you need outfit or watch inspiration, you can read more here or send us an email. If the watch has a water resistance of 10 ATM (100m) or more, then it is capable of withstanding the majority of activities. In this case, it’s the choice of strap that can set limits.

Complications

Functions beyond timekeeping are called complications in watch parlance. There are a variety of complications that a watch can be fitted with and it is also the number or complexity of the complications that largely sets the price level of both the watch itself and its service. Below are some common complications to watch out for.






1. Chronograph – collective term for watches equipped with a complication to separately measure time with a stop and start function. Distinguished by the two extra buttons on either side of the crown and the extra dials for seconds, minutes and hours.

2. Calendar – the most common complication on a watch in addition to the seconds hand allows today's date to be visible in a separate window on the dial.

3. World timer/GMT – the watch has an extra hand that can be set separately and with the help of the numbers on the bezel show the time in another part of the world. A complication that suits those who travel a lot and who want to see the time in several continents at the same time in a simple and clear way.

Movement

The movement is the very heart of a watch, the inner mechanism that drives the entire watch. There are two types of movement – mechanical and quartz (battery). Mechanical movement is powered by a spring that is wound up, either manually by screwing the crown or automatically by a built-in rotor that rotates when you move your wrist, which in turn winds the spring. Whilst sitting still, the watch is instead powered by stored energy in a tensioned spring, a so-called power reserve, which usually lasts for 1-3 days. Quartz movement, powered by a battery that can be replaced. Mechanical movement should be serviced at regular intervals to ensure the movement is effective and healthy. Read more about servicing here.

In general, high quality watches feature mechanical movements, which is also the case for most watches in our range. The exception is the UTC Skydiver, which requires a battery to power the digital dial and meet certain other requirements.

Other watch parts



1. Case - the case itself in which everything is mounted. Usually in some kind of metal, with steel being by far the most common due to its durability. The size of the case indicates the size of the watch and generally written in millimetres. The parts of the case that are attached to the strap are called "lugs”.

2. Back case - protects the movement on the back of the watch and is opened during service or battery replacement. Available in both steel and crystal. Crystal allows the watches movement to be viewable.

3. Crown - generally located on the right side of the case and is mainly used to set the time and date but also to wind up the spring when necessary.

4. Watch face - available in lots of different designs with different sizes, materials and colours on the face itself and details in the form of indexes, numbers and luminous mass. Sometimes there is only one dial per watch model, but many manufacturers offer multiple choices of both colour and material.

5. Bezel - the bezel is mounted on the housing around the glass. The bezel can be rotated on diving watches and some models with a GMT function. As previously described, it is the size of the case that determines the actual size of the watch, but it is important to remember that the thickness of the bezel plays a big role in the perceived size

6. Strap - a watch strap consists of either stainless steel links, leather of some form of rubber. The strap plays a big role in how the watch can be used. An elegant leather strap is classic but is far from ideal near water, while links and rubber are perfect for water, whilst giving the watch a sportier look. For inspiration, you can read more here.

The strap obviously needs care just like the rest of the watch to last as long as possible. Read more here about how to best take care of your links or make changes and adjustments.

READ MORE: Three quality watches to give away as a gift
READ MORE: Your guide to buy a vintage watch
READ MORE: How to take care of your quality watch
4.70/5 38120 Reviews

Fast and easy!

Snabbt och enkelt!

Per K

2025-11-09

Buyer

2025-10-30

Awesome

Kanon

Andreas U

2025-11-09

Buyer

2025-10-30

Delivery...super fast😍

Leverans…supersnabb😍

Anna L

2025-11-08

Buyer

2025-10-30

Quick return and fast delivery.

Snabb retur och snabb leverans.

Robert B

2025-11-08

Buyer

2025-10-30

Enormously large & fine selection, really fast deliveries & top-notch service.

Enormt stort &ampampamp fint utbud, riktigt snabba leveranser &ampampamp top-notch service.

Niklas L

2025-11-07

Buyer

2025-10-29

Incredibly fast delivery.

Oerhört snabb leverans.

Mattias N

2025-11-06

Buyer

2025-10-28

Great!

Toppen!

Stina J

2025-11-06

Buyer

2025-10-27

Second time I shop, no hassle, no red flags. Fast delivery, clear notifications. Seems serious!

Andra gången jag handlar, inget strul, inga röda flaggor. Snabb leverans, tydliga aviseringar. Verkar seriöst!

Ana-Luisa G

2025-11-05

Buyer

2025-10-24

Fast delivery, as usual. Incredibly happy that they had just this model in their range. More of that.

Snabb leverans, som vanligt. Otroligt glad att de hade just den här modellen i sitt sortiment. Mer sånt.

Ya-sin C

2025-11-05

Buyer

2025-10-27

Incredibly fast delivery, ordered Thursday afternoon and received the package Friday morning.

Otroligt snabb leverans, beställde torsdag eftermiddag och fick hem paketet fredag morgon.

Jonathan S

2025-11-03

Buyer

2025-10-23

Good selection and fast delivery. Easy to exchange an item that was ordered incorrectly.

Bra utbud och snabb leverans. Enkelt att byta vara som man beställt fel.

Niclas L

2025-11-02

Buyer

2025-10-24

Fast delivery as usual.

Snabb leverans som vanligt

Mikael N

2025-11-02

Buyer

2025-10-24

It went quickly and smoothly. Very satisfied with the handling of my purchase.

Gick snabbt och smidigt. Mycket nöjd med hanteringen av mitt köp..

Jonas S

2025-10-30

Buyer

2025-10-21

Best selection, high quality, and fast delivery! Everything one wishes for.

Bästa utbudet, hög kvalité och snabb leverans! Allt man önskar sig.

Thomas E

2025-10-30

Buyer

2025-10-21

Fast delivery and good product.

Snabb leverans och bra produkt

Marcin K

2025-10-28

Buyer

2025-10-19

Incredibly fast deliveries and flawless!

Otroligt snabba leveranser och felfritt!

Johan O

2025-10-28

Buyer

2025-10-19

Unique

Unikt

Sergej G

2025-10-25

Buyer

2025-07-22

Fast delivery and good products!

Snabb leverans och bra produkter!

Anton A

2025-10-22

Buyer

2025-10-13

Very good purchase, maybe a bit too long.

Mycket bra köp, kanske lite väl lång.

Lars L

2025-10-22

Buyer

2025-10-13

Mugav tellimine ja kiire tarne. Tänud.

Aare P

2025-10-15

Buyer

2025-10-06

Perfect shopping

Krzysztof J

2025-10-14

Buyer

2025-10-03

Super fast delivery as expected from DHL :)

Olivia P

2025-09-27

Buyer

2025-09-17

Very fast delivery!

Sean D

2025-09-25

Buyer

2025-09-15

Rapid fulfilment of purchase &amp delivery from Sweden to UK in 2-3 days.

Bernard E

2025-09-10

Buyer

2025-09-01

Everything was perfect! Thanks.

Radek H

2025-09-05

Buyer

2025-08-27

Very good company.

Jonathan B

2025-09-04

Buyer

2025-08-26

Good products and fast delivery!

Jurij G

2025-08-21

Buyer

2025-08-12

Fast delivery, good service.

Jadran K

2025-08-19

Buyer

2025-08-08

Excellent from buying to delivery

James M

2025-08-15

Buyer

2025-08-06

fantastic products and fast delivery!

Tomislav D

2025-08-13

Buyer

2025-08-04