The Classics of Tomorrow
We at Care of Carl represent The Classics of Tomorrow: A curated selection of premium and luxury brands, as relevant today as tomorrow. Seeing style from a long-term perspective encourages a more sustainable way to build the male wardrobe.

Our Brands
We offer over 250 carefully selected brands such as Moncler, Brunello Cucinelli, Crockett & Jones, Drake’s, and Polo Ralph Lauren. A major part of our range can be regarded as representing a somewhat more formal and dressy men’s style. In combination with a more contemporary part of the selection this creates a blend of brands that is unique to the Nordic and European market.
Luxury Brands
Our Luxury Brands department showcases some of our most prestigious international brands, united by impeccable quality and bold, detailed design.
Carl Magazine
Care of Carl offers customers more than just a place to update their wardrobe. With inspiration from our magazine and a curated selection of the top brands in the menswear industry, it becomes a gathering place for you as a customer. In order to guide the customer towards sustainable and conscious choices, you will find how to best take care of your garments for the longest possible lifespan. Get style tips as well as expert knowledge about watches, shoes and the history of our brands.