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The story of Eton begins with founders David and Annie Pettersson. During the Great Depression of the 1920s, the family sawmill was forced to close. David instead began working together with wife Annie, who ran a small dressmaking business from their home. The company began to expand and was established as “Skjortfabriken Special” (The Special Shirt Factory).
As the business began to expand, more and more orders came in from overseas, and the couple remarked that the current name “Skjortfabriken Special” was less than ideal for the international market. After a trip to England, they developed a liking for the name Eton, launching “The Eton Shirt” shortly thereafter. By the 1950s, the shirt had become so popular that the company itself was renamed in its honour.
During a routine visit, the then CEO of Eton discovered a crease-resistant material hidden away at one of the company’s suppliers. The material was rather rubbery and utterly unsuitable for dressmaking. The clothing industry as a whole was, perhaps unsurprisingly, sceptical towards this new material, whereas Eton were convinced that therein lay the future of shirt production. Together with a number of textile specialists, this singular material was developed into Eton’s secret formula for non-iron shirts, becoming an immediate success.
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Answers to the most frequently asked questions can be found here.
We aim to reply to your email within one working day.
We currently offer personal style advice through both digital and in-person customer meetings near our headquarters in Borås, Sweden.
If you're interested in booking a session with our personal shopper, send an email to us at [email protected], specifying whether you prefer a digital or in-person meeting, and we will get back to you with more details and available time slots.
Our style advisors look forward to helping you update your wardrobe and invest in timeless, quality garments!
great but need to return product. but ill be back
Ken B
2025-03-13
Buyer
2025-03-03
Chemise parfaite bonne taille bonne couleur conforme à la commande
Nadine J
2025-02-25
Buyer
2025-02-11
Everything went well besides the fact that the address I used on my last order was wrong this time and it complicated and slowed down delivery. Otherwise, very happy! :)
Michael P
2025-02-24
Buyer
2025-02-08
Envoi dans les temps. Prix intéressant.
Paolo D
2025-02-18
Buyer
2025-02-04
Very good service & quality!!!!
IVAN L
2025-02-18
Buyer
2025-02-04
Fantastic service with super fast delivery to the uk
Mark S
2025-02-18
Buyer
2025-02-01
Very good service. Thank`s
Juris V
2025-02-18
Buyer
2025-02-01
Excellent service, brilliant item at a very good price. Will definitely be buying from this shop again.
Darren H
2025-02-17
Buyer
2025-02-01
Very pleased with my purchase and the speed of delivery, excellent will shop with you again
Reginald H
2025-02-17
Buyer
2025-02-01
PIENAMENTE SODDISFATTO
Antonio C
2025-02-17
Buyer
2025-01-31
Great service and delivery, very efficient and hassle free. Unfortunately had to return the item as the size wasn’t correct but will be shopping here again.
Mohammad A
2025-02-12
Buyer
2025-01-29
Very good! Excellent
Diego C
2025-02-11
Buyer
2025-01-27
Very good reduction prices, a wide range of garments available in many sizes ( including smaller, many sellers disregard them) and colours. The delivery speed was indeed astonishing! The shipper (DHL) gave a multitude of options for the package's delivery. CoC excells in everything.
KYRIAKOS K
2025-02-10
Buyer
2025-01-25
Esperienza positiva. Consiglio a tutti C. of C.
MASSIMILIANO M
2025-02-10
Buyer
2025-01-25
Absolutely astounding service, ordered at lunchtime and package arrived before 12:30 the next day and we live in the Scottish Highlands, Top Notch Service, thank you.
David N
2025-02-10
Buyer
2025-01-27
Great products and top notch service ss always
Panagiotis S
2025-02-09
Buyer
2025-01-20
Very good product and fast shipping. I will buy here again. Thank you.
Francisco A
2025-02-05
Buyer
2025-01-22
Excellent shopping experience from start to finish. I especially like how they have the garment measurements which makes choosing my size so much easier and I was pleasently surprised by the next day delivery. 5 stars all round.
W H
2025-02-05
Buyer
2025-01-22
Never shopped before so was a bit wary. I bought an item and amazingly got it within 2 days. Im just sorry it did not fit and they didn't have an alternate size. Return policy also seamless. Definitely will shop with Care of Carl again.
Shahid K
2025-02-05
Buyer
2025-01-22
good service
Naïm D
2025-02-04
Buyer
2025-01-13
Muy buena compra y buen servicio. Repetiré seguro
Juan S
2025-02-04
Buyer
2025-01-21
Prachtig mooie luchtballon voor onze kleinzoon besteld, bij andere winkel ruim €80,- duurder dus heel blij dat ik op deze site ben gekomen, keurig verpakt en de ballon was heel snel binnen, aanrader!
Margriet C
2025-02-03
Buyer
2025-01-19
Fast delivery and very good communication Super
Bernard v
2025-02-03
Buyer
2025-01-19
Great selection of products. Easy and efficient ordering and returns. Highly recommended.
PAUL P
2025-01-29
Buyer
2025-01-15
Great service, many brands, quick delivery. If there is something they could work on is better guidance for sizes.
Hasso S
2025-01-27
Buyer
2025-01-11
I purchased and returned an item (it was too big for me). Everything worked perfectly. Would totally recommend and purchase again from you! Thank you
Gonçalo A
2025-01-22
Buyer
2025-01-03
A pleasant experience from start to finish with great customer service and fast delivery times. A refreshing change from the usual sites
Jack S
2025-01-22
Buyer
2025-01-07
Très bien, Puissant et rechargeable, Je recommande ce produit.
Melanie P
2025-01-22
Buyer
2024-12-26
Good price and quick delivery. Thank you!
Tihomira R
2025-01-22
Buyer
2025-01-04
Tutto ok, negozio online serio.
Alessandro C
2025-01-22
Buyer
2025-01-07
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