Original Logo Hoodie Orange Flare

Peak Performance was established in 1986 by a group of Swedish skiing enthusiasts in the ski resort of Åre, and the brand’s products remain true to the genuine passion and enthusiasm of its founders. The company, whose products were originally aimed at the skiing community, continues to use a clean, low-key design language that lets the wearer’s own personality take centre stage. Today, Peak Performance has become something of an international lifestyle brand, offering a wide range of stylish yet functional clothing.